Author Special: A Q&A with Brené Brown
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about the author
Garry G. Gordon, M.S., is a highly respected audiologist, educator, and industry leader with decades of experience in hearing healthcare. As the CEO of E.A.R., Inc. (Environmental Acoustical Research, Inc.), he has played a pivotal role in advancing hearing protection solutions across industrial and recreational environments. His work has supported thousands of medical, audiological, and industrial accounts, while also training a global network of professionals in hearing protection, communication systems, and preventive care.
recreational & industrial audiology
recreational & industrial audiology
about the book
Recreational & Industrial Audiology: The Next Profitable Frontier introduces a transformative perspective on hearing healthcare, revealing how audiology is expanding far beyond traditional clinical boundaries. It highlights the growing demand for hearing protection and communication solutions in real-world environments such as industrial workplaces, sports, aviation, music, and public safety. By shifting the focus from reactive treatment to proactive prevention, the book positions Recreational and Industrial Audiology as a critical and timely evolution within the profession.
News & Interviews
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Author Special: A Q&A with Brené Brown
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when
Author Special: A Q&A with Brené Brown
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when
HAPPY READERS
testimonials
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Cliford. SDR
client
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What Leaders Are Saying!
Garry G. Gordon has brought his expertise and experience to the readers of Workplace Material Handling & Safety magazine (WMHS) in the form of numerous articles he has written for WMHS over the years. Mr. Gordon is passionate about all things audiology, and has helped the occupational safety experts and industrial managers who read WMHS stay up to date about audiology innovations and best practices and how to use them to protect the hearing of workers who are exposed to noise. His thorough understanding of the hearing conservation market makes him the right person to guide others toward a profitable embrace of audiology.
Maureen Paraventi
Editor-in-Chief
Workplace Material Handling & Safety
The most common causes of hearing loss in the U.S. are noise damage and aging. While the interaction of these two is complicated and yet to be unraveled, the only “methods of control” are those involving noise exposures. Garry has been involved in the analysis, definition, and protection of people for decades.
His company, E.A.R., was founded by Garry and continues to be a leader in the management and control of noise-induced hearing loss. His business and personal contacts and contracts encompass the U.S. and abroad. He has been an advocate of participation in recreational audiology, as well as in industrial audiology. He is widely recognized as an authority in these areas.
This book presents an accumulation of his experience, his knowledge, and his recommendations for the basis of audiologist participation in these areas.
Michael J.
Metz, Ph.D.
I first met Garry at the AAO last century, where he generously offered us the opportunity to market Insta-Mold custom hearing protection earplugs in Japan. Our company, Meilleur Co., Ltd., specializes in importing medical products. Initially, we aimed to introduce Insta-Mold to hearing aid sellers, who are accustomed to making ear molds. Since 1992, we have been attending the AAO, audiology meetings, and ENT meetings to promote Insta-Mold in Japan.
Garry has visited Japan several times to speak at seminars for the Japan Hearing Instruments Technician’s Association, providing practical skill training. During his visits, we also explored industrial accounts such as Honda together. Garry emphasized that the industrial and recreational markets are larger than the medical market, prompting us to exhibit Insta-Mold at the Japan Society of Occupational Health and Japan Industrial Health Safety Association.
With Garry’s ongoing support, the importance of hearing protection has gained recognition in Japan, particularly in fields like shooting sports, racing, and industry. The Japanese Society of Otorhinolaryngology Head and Neck Surgery has even launched a campaign, featuring a famous actor, to prevent hearing impairment.
Tsurashi
For decades, as the expert in hearing conservation, Garry Gordan, M.S., has provided cutting-edge educational and practical training, along with hearing protection products, for factory workers, shooters, race car crews, and many others. As the consultant for Chevron in California, the San Onofre Nuclear Generating Station, and many others, E.A.R. products and recommendations have been invaluable. There has never been a greater need to protect hearing, not only for improving individual quality of life, but to reduce the potential for memory loss, Alzheimer’s, and debilitation. Audiologists must be the tip of the spear. As a clinician and industrial audiologist, my experience and financial results support everything this text represents. It is a roadmap for how clinicians can integrate themselves into an active role in hearing conservation. As the guide for the profession’s transition into a more successful future, outside of hearing aids, I encourage providers to read this book and apply the principles and practices to expand their services and improve the bottom line.
Bob
I’ve known and worked with Garry Gordon for 40 years. Is unquestionably the most knowledgeable person in the world regarding the recreational audiology field. He not only knows the industry, but he is doing something about helping people around the world to save their hearing and enhance their quality of life. He has dedicated his life to finding and creating products that will help save people’s hearing. He has trained and established qualified technicians around the world who can educate “at risk” populations and assist them in saving their hearing.
What I appreciate most about Garry is his dedication to do all he can to promote hearing healthcare. He has always been passionate and enthusiastic about planning and taking action to accomplish his far-reaching goals. I was the dedicated Strategic Planner that assisted Garry and his associates to develop a successful network of providers for the National Ear Care Plan.
Mike
Michael D. Andrews, COO/Strategic Planner
As a hearing healthcare provider operating both a traditional clinic and a field-based ear protection business, I’ve seen firsthand how limited the conventional model of audiology can be. For years, our profession has been centered around reactive care—waiting for patients to walk through the door after hearing loss has already impacted their lives.
What Garry Gordon outlines in Recreational & Industrial Audiology is not just an idea—it’s the reality I’ve been actively building into my practice.
Through Conifer Hearing & Tinnitus and Colorado Ear Protection, we’ve stepped outside the clinic and into real-world environments—working with shooters, musicians, industrial teams, and outdoor enthusiasts. What we’ve found is exactly what Garry has been teaching for decades: these markets are not only underserved, they’re wide open.
These individuals value their hearing, invest in high-performance gear, and are willing to pay for solutions that protect and enhance their experience. More importantly, many of them are walking around with untreated hearing loss or early-stage tinnitus—conditions that would never be addressed if we stayed inside the four walls of a clinic.
By meeting people where they live, work, and play, we’ve not only created a new revenue stream—we’ve built a powerful front door into long-term hearing healthcare. Recreational and industrial audiology doesn’t replace traditional practice—it expands it.
Garry’s work provides the framework, language, and strategy for what I believe is one of the most important shifts in modern hearing care. This isn’t a niche—it’s the future of our industry.
If you’re willing to step outside the clinic and into the real world, the opportunity is massive. This book shows you exactly how to do it.
James Richwine
Working with E.A.R. Inc. has been a great addition to our services here in Alberta, Canada. They provided hands-on training that gave us the confidence and skills to offer custom, on-the-spot hearing protection right at our clinic or on-site. Gina, who is an RN, BScN, ONC (C), and audiometric technician, and myself as an LPN and audiometric technician, have been able to easily incorporate this into our day-to-day practice. What we really appreciate is that they supply all the materials, which makes the process simple, consistent, and efficient. It’s allowed us to offer a practical, high-quality solution for hearing protection that fits well within occupational health and truly benefits our clients.
Brienna Laqua, LPN
Audiometric Technician, Gina Laqua, RN, BScN, ONC (C), Audiometric Technician, Canadian Occupational Wellness
Garry Gordon, M.S., is THE audiologist that coined the term “Recreational Audiology.” He definitely spearheaded an awareness of occupational hearing conservation moved it into the areas of sporting and fun. His creative approach brought his company, EAR, Inc., founded in 1971, to the world stage with outlets in Japan, Asia, Australia, Europe, the US, and Canada. Garry has hit the mark with this text as it encompasses his 55 years of field experience condensed into a compelling rendition of innovative and profitable techniques that practice owners and clinicians may introduce into their businesses. Over the past seven years it has been my pleasure to work with Garry and his company as consultant and faculty member to conduct training, publish articles, and learn from the master. This text is full of ideas, concepts, and skills that will greatly assist audiologists in expanding their practices by including a much needed offering to their patients.
